Monday 25 July 2016

Purple Sexe (complete run)

Paris. Purple Institute. 1998-2008. First Edition. 8vo, 9 volumes. Unpaginated (ca32-96pp each). Printed wraps. Numerous Colour and Black & White plates. Volumes 1 to 9- plus Purple Magazine no.1 (summer 1998) where purple sexe no.2 was published.

The anti fashion aesthetic of Purple applied to sex. A complete run of the controversial, but retrospectively groundbreaking Purple Sexe. Lots of high quality filth from the world of high quality fashion- Terry Richardson starts things off- and in the subsequent volumes produce arguably his best work. But in addition there is some incredible work from Viviane Sassen, Hiromix, Anders Edstrom, Vanessa Beecroft, Jack Pierson, Mark Borthwick, Richard Prince, Katja Rahwles. "Like it or not, sex is so commercial it has become banal, it's become a service industry for your body the way mechanics take care of your car.... ...Today, sex is varied, but not transformed. It has evolved, but remains the same river through which we all flow. Thus Purple Sexe, the first in a series of magazines to frame the subject that frames us all." A very ambitious project- and a successful one, pushing the boundaries and aesthetics of sexuality and the act of sex itself.