Milan. Idea Books / Studio Vista. 1975-1977. First Edition. 3
volumes. Small 4to. Unpaginated (ca 128pp each). Volume 1 comprises 5
softcover books in slipcase, volumes 2 and 3 are conventionally bound.
Printed boards as issued. Numerous Colour and Black & White plates.
Text in Italian and English. Published for private distribution to
Architects, designers and theorists. Volumes 2 and 3 were renamed
decorattivo 1 and 2 and republished by Idea books for sale to the
public. Hardcover.. Book: VG+. .
Stupendous private publication from Branzi's Centro Design Montefibre,
whose aim was to research textiles, fibres and colours. Though intended
to be a continuing annual publication, Decorattivo only lasted for 3
years. Volume 1 (1975), sets out the aims of the project, continuing to
exemplify the ideas through 3 areas- haberdashery, the 19th century and
what Branzi calls 'Paquebot'- a 30s style of opposed concepts relating
to an idea of 'Luxe'. The theme for Decorattivo 1976 is UFO, a
decorative system created from space objects, and amorphous designs
connected to spontaneous processes, with 1977 focussing on lines and
squares. Texts are also a very definitive and well considered statement,
the central idea being that decor is a system of cultural communication
and that understanding it's semantics will lead to a non figurative
design that at the same time offers cultural representation. Phew- as
far as research and as a sourcebook- it is yet to be bettered!