Thursday 29 March 2012

Sonomama - High Fashion in The Japanese Countryside



Amazing (and very large) personal project by Hirokawa, where he photographs ordinary people of the coutryside (elderly fisherman, farmers, wash house women etc.) at work and leisure in some of the more conceptual pieces by Comme Des Garcons, Issey Miyake, Kansai Yamamoto, Monsieur Nicole, Obscure Desire of Bourgoise, Yohji Yamamoto etc. with a short text by Leonard Koren and a lovely interview. None of his subjects have any interest in fashion, so the images are really natural, everybody is smiling and looks like they're having a thoroughly good time. Very interesting and really nice.